The Thule Story
Since 1942, Thule has been a pioneer in developing premium outdoor and transportation products. What started in Sweden has grown into a global brand trusted by outdoor enthusiasts, families, and adventurers worldwide.
Thule’s journey began with a simple mission: to make it easier for people to bring what they need when exploring the great outdoors. From roof racks and bike carriers to rooftop tents and luggage solutions, every Thule product is designed with meticulous attention to quality, safety, and user experience.
Today, Thule products are sold in over 140 countries and continue to set the standard for outdoor equipment. The brand doesn’t just build products – it enables adventures, creates memories, and supports the outdoor lifestyle that brings people together.
Thule’s Mission
Thule’s mission is to enable an active lifestyle by creating premium products that are safe, easy to use, and designed to last. The brand believes that getting outside, exploring nature, and spending time with loved ones enriches lives and creates lasting memories.